play

Grow as one

NTT DATA
Commercials
The challenge

To communicate, both internally and externally, the integration of all NTT DATA activities across the world under its single brand after a period during which several key subsidiaries were still operating by different names

The Solution

A strategic approach under the “Grow as one” concept that could be relevant to all targets (employees, current and potential clients, consultants), as they would interpret the message according to their own context and personal company aspirations.

The Result

A digital campaign that pivoted around a video and key visual which played with visual codes and concepts that broke away from the industry’s usual communication trends by combining individual and collective roles in a choreographed harmony.

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