To create a 3D and interactive experience to differentiate the announcement of the partnership between NTT and the IndyCar Series.
NTT IndyCar Sponsorship
IndyCar Series
Commercials
The challenge
The solution
Creating a 3D interactive and audiovisual assets based on real IndyCars for an immersive branded experience inspired by both brands’ values. Creating the new web-based digital channel and to displayed during the racing on outdoor displays.
The result
A new 3D web-based channel for an interactive experience and branded multimedia for large-scale outdoor viewing, displayed at the Indianapolis SpeedWay circuit.
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