To design a new content experience for the NTT Data summit to take phygital events to a phygital event.
The Brain
NTT DATA
4DBX- Virtual films
The challenge
The solution
Creating the event concept with a fictional storytelling approach for the event experience, producing the fictional branded content with the best VFX technologies for its premiere at the annual summit.
The result
A three episode miniseries takingthe NTT Data summit to a new level of phygital experience over the three days of the event and later on for the post event communication.
X