To inspire and attract best talent, changing communication standards to lead the transformation for the future in the Financial sector, through ING’s Think Forward Initiative.
The Story of Val
ING
4DBX- Virtual films
The challenge
The solution
Involving ING in fictional storytelling about the transformation of the industry through their innovative companies and start-ups, to recreate the future of ING with today’s initiatives.
The result
A new fictional documentary about the future of the banking industry, on how all start-ups in the TFI program will change the way people will make financial decisions in the future.
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