To launch Zela, a new product by NTT Disruption that uses complex acceleration technologies, in a comprehensible, appealing and relevant way for different targets with very different levels of knowledge about the industry.
Zero latency world
XILINX - NTT
Manifesto
The challenge
The solution
Shaping a communication strategy to focus on the benefits Zela brings to the market with a human-based approach instead of going directly into feature specs (which are reserved for more suited channels).
The result
A branded video manifesto that clearly states Zela’s message about the goals being accomplished thanks to its acceleration technologies. Tech takes a small step back to place all the focus on what’s in it for people.
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