Zero latency world​

The challenge

To launch Zela, a new product by NTT Disruption that uses complex acceleration technologies, in a comprehensible, appealing and relevant way for different targets with very different levels of knowledge about the industry.​​

The solution

Shaping a communication strategy to focus on the benefits Zela brings to the market with a human-based approach instead of going directly into feature specs (which are reserved for more suited channels).​​

The result

A branded video manifesto that clearly states Zela’s message about the goals being accomplished thanks to its acceleration technologies. Tech takes a small step back to place all the focus on what’s in it for people.​​

Will your brand be next?
Tell us about it.

Will your brand be next?
Tell us about it.