SSC

Smart Scalable Content

Our solution lets global brands and agencies create and produce quality content in a faster, better and cost-efficient way.

Watch Video

This is what makes
it possible

AI learning
system

We create content using artificial intelligence, both in the creation of synthetic content and in learning from what works.

Data-driven
topics

We create content from data, both from the social listening of the audience, as well as from the results of the generated content.

Hybrid creative
process

A highly automated process that brings in human intervention when needed to make the most of tech and talent and guarantee on-brand contents.

Automated
production

We maximize automation to scale production and personalize it, one step closer to the “one content per person” grail.

Here’s how it works

Tech inspires, talent creates and tech jumps back in again to automate
1. Brand set-up

On-brand data

At the beginning, tell us about your brand positioning, your audience, your products. This is how we train our models to adapt the content to your brand.

Our AI will help classifying topics in terms of relevance and exclusivity to engage your audience.

https://growthland.io/wp-content/uploads/2021/04/01.-Brand-setup.png
2. Request a content

Data-driven topics

Select a topic among those we recommend you according to your goals and audience and select the type of content to be created with our support to maximize your results.

You can also create new versions based on previously produced contents so you can make the best of them.

https://growthland.io/wp-content/uploads/2021/04/02.-Request-a-content.png
3. Review proposals

Automated production

Receive contents in record time for you to validate or indicate the changes you want so you can obtain the final piece of your content.

Publish and share with us the results to improve the next contents.

https://growthland.io/wp-content/uploads/2021/04/03.-Review-proposals.jpg

This is what you get

Format: Social Media Story

Client: Santander

Media: LinkedIn, Instagram, Twitter

Format: Social Media Story

Client: Santander

Media: LinkedIn, Instagram, Twitter

Format: Social Media Story

Client: Santander

Media: LinkedIn, Instagram, Twitter

Format: Social Media Story

Client: NTT Disruption

Media: LinkedIn, Instagram, Twitter

Format: Social Media Story

Client: NTT Disruption

Media: LinkedIn, Instagram, Twitter

Format: Social Media Story

Client: NTT Disruption

Media: LinkedIn, Instagram, Twitter

Format: Social Media Story

Client: NTT Disruption

Media: LinkedIn, Instagram, Twitter

A journey to a new model

Traditional model
Smart Scalable Content

Manual, labour-intensive and slow
Intuition – driven
Only or mostly human
Static market view
Expensive
High individual dependency
Limited scalability
Offline and opaque
Single format
Closed process
Sell a product or service
Local teams

Highly automated and real-time
Data-driven
Human and machine hybrid
Dynamic market view
Cost-effective and efficient
Fully independent
Infinitely scalable
Online and transparent
Multi – format
Circular integration
Tell an engaging, on-brand story
Worldwide teams

Request a demo

Request a demo